I'm a Brand and Creative Marketing Professional, based in San Diego, California.

I graduated from Flagler College with a Bachelor of Arts in Graphic Design and a minor in Fine Art. After graduation, I worked as a freelance graphic designer and happened to fall into modeling. I loved being on set and getting to work with some of my all-time favorite brands behind the scenes.

After struggling with a stubborn bout of adult acne, I became obsessed with health and wellness. My journey inspired the idea to create Kalumi BEAUTYfood bars, which I co-founded in April 2016.

Before the acquisition of Kalumi, I wore many hats at the business. In addition to my role as a Jill-of-all-trades, I was the Brand and Creative Director for 5 years. I led a small but mighty team across marketing, design, and operations.

Kalumi was the first protein bar sold at Goop, Free People, and Urban Outfitters, and the brand has been featured in Town & Country, Nylon, Well & Good, Shape, and Refinery29.

My broad experience allows me to create strategic solutions for companies wanting to tell their stories and bring a memorable, innovative, and strong brand to the market.

EXPERIENCE

REEF Senior Brand Marketing Manager May 2023  - Current

Sixteenfifty Creative Intelligence Digital Marketing Manager. July 2022  - May 2023

Kalumi (post-acquisition) Co-founder + Brand & Ecom Director. April 2021  - July 2022.

Kalumi Co-founder + Brand & Creative Director. April 2016 - April 2021

Freelance Graphic Designer May 2011 - July 2022

Flagler College BA in Graphic Design + Minor in Fine Art. 2007 - 2011

CONTACT

Email: info@blairbydesign.net